Audio-Technica Demo: 'Loud And Clear'

[Olli H]

If mixing for radio preserving dynamics and no limiting/clipping is a very good strategy. Read this if you doubt it
http://www.orban.com/support/orban/techt...th_1.3.pdf

Good article, thanks Voelund

Here's the conclusion from it from the page 8:
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We therefore recommend that record companies provide broadcasters with radio mixes. These can have all of the equalization, slow compression, and other effects that producers and mastering engineers use artistically to achieve a desired “sound.”
What these radio mixes should not have is fast digital limiting and clipping. Leave the short-term envelopes unsquashed. Let the
broadcast processor do its work. The result will be just as loud on-air as hypercompressed material, but will have far more punch, clarity, and life.
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