Audio-Technica Demo: 'Loud And Clear'

[The_Metallurgist]

this is far too hot for my ears - this nearly blew the cans off my head! i'm wondering if part of your strategy in saving time on the automation and fix the balance is to push the final processing hard? one of the benefits you are potentially exploiting from this outcome is the fact that loudness sells.

i challenge you to produce a mix to -14LUFS integrated...i bet you can't.

if i fire up the DAW this evening, i'll drop this in and see what it's doing on the meter for interest.