Adele - Easy On Me (Official Video)

[mikej]

Maybe it's so that you don't notice how much quieter the song is than the competition?

Unless I've made a mistake (which is entirely possible) - I think it should actually sound louder than the competion?

Official Video: The opus audio stream is approx 12.9 LUFS-I. If we measure just the song section, it is approximately 12.5 LUFS-I.  On playback, YouTube normalizes the *whole file* to -14.0 LUFS.  The song section seems to be around 13.6 LUFS-I, so it's actually 0.4 LUFS-I louder than the competition.

Lyric Video: The opus audio stream is something like 9.5 LUFS-I, which gets normalized to 14.0 LUFS-I by YouTube on playback in the browser.

For comparison - Becky Hill - My Heart Goes.  The opus audio stream is around 7.9 LUFS-I, which gets normalized to 14.0 LUFS-I when played back via YouTube

Cheers!

Edit: I did this quite quickly, so assuming I haven't got my audio files muddled up, the attachment should show the YouTube normalised audio. The Adele official video audio is quite dynamic too, as well as being potentially subjectively louder. It's all quite clever really - so louder, more dynamic, along with possibly more streaming views!