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Adele - Easy On Me (Official Video)
#1
"Is anyone really going to switch off the song at this point because of a pitch-slide? And even if they did, wouldn’t that listener’s song stream already count towards the charts by then anyway?"

Her team might possibly be one step ahead of you there. I don't know for sure, but 'the internet' would suggest that YouTube counts a 'view' as as a user initiated stream watched for 30 seconds or more.  Adele doesn't actually start singing until after 1 minute and 50 seconds into the official video... 

I have wondered for a while if adding silence actually allows you to cheat the normalization and bump the average volume up a bit on YouTube? Lots of silence could bring the average LUFS value down a bit for the whole video maybe?

As an aside - I think my favourite video intro might be those 20 seconds at the start of the video for Janet Jackson - What Have You Done for Me Lately Big Grin.

Cheers!
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#2
(13-11-2021, 03:57 PM)mikej Wrote: "Is anyone really going to switch off the song at this point because of a pitch-slide? And even if they did, wouldn’t that listener’s song stream already count towards the charts by then anyway?"

Her team might possibly be one step ahead of you there.  I don't know for sure, but 'the internet' would suggest that YouTube counts a 'view' as as a user initiated stream watched for 30 seconds or more.  Adele doesn't actually start singing until after 1 minute and 50 seconds into the official video... 

Yeah -- that would make sense. It basically guarantees that anyone curious enough to find the video at all will certainly be curious enough to stay until the music starts. But of course there can't be such a cynical reason for that intro... Maybe it's so that you don't notice how much quieter the song is than the competition? Smile
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#3
Quote:Maybe it's so that you don't notice how much quieter the song is than the competition? Smile

Unless I've made a mistake (which is entirely possible) - I think it should actually sound louder than the competion?

Official Video: The opus audio stream is approx 12.9 LUFS-I. If we measure just the song section, it is approximately 12.5 LUFS-I.  On playback, YouTube normalizes the *whole file* to -14.0 LUFS.  The song section seems to be around 13.6 LUFS-I, so it's actually 0.4 LUFS-I louder than the competition.

Lyric Video: The opus audio stream is something like 9.5 LUFS-I, which gets normalized to 14.0 LUFS-I by YouTube on playback in the browser.

For comparison - Becky Hill - My Heart Goes.  The opus audio stream is around 7.9 LUFS-I, which gets normalized to 14.0 LUFS-I when played back via YouTube

Cheers!

Edit: I did this quite quickly, so assuming I haven't got my audio files muddled up, the attachment should show the YouTube normalised audio. The Adele official video audio is quite dynamic too, as well as being potentially subjectively louder. It's all quite clever really - so louder, more dynamic, along with possibly more streaming views!


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